CMC Media · Est. 1997

Training that works
wherever you are.

Hybrid training programs that meet professionals where they are — in the room, online, or both. Self-led video. Live facilitation. Community support. Everything you need to build real skills that stick.

Explore Training → Our Story
Built on 28 years of proof
1.2M
Active subscribers at CM Crossroads peak — the largest online community for software development in 2007
5,000+
Professionals attended ALM Expo 2004 — the first online virtual conference of its kind
1997
Founded — building online community and live broadcasting before anyone had a name for it
"We called it social media when people were still calling Facebook social networking."
28
Years
1.2M
Subscribers
5K+
Conference attendees
24/7
Live broadcasting
The CMC Approach

Training that fits the way
people actually learn.

Nobody learns everything in one sitting. The best training combines immediate live energy with the ability to go back, go deeper, and keep the community around you when you need it.

Hybrid Training Model
In the room.
Online. On your time.
CMC Media programs are designed to work across all three modes — live facilitation when you want energy and accountability, self-led video when you need flexibility, and community support when you have a question at 10pm on a Wednesday.
See all programs →
🎬
Self-led video modules
Work through structured content at your own pace. Pause, rewatch, apply — then come back for the next one.
🎤
Live facilitation
In-person or virtual sessions with a real facilitator. Role play, hot seats, immediate feedback.
📚
Workbooks & resources
Printable workbooks, reference libraries, interactive tools, and spreadsheet templates for every program.
👥
Community support
You're not alone after day one. Access to peers and practitioners working through the same material.
Flagship Program

BDC Mastery:
The Callback System

A complete seven-module training system for auto repair shops ready to stop waiting for the phone to ring. Five callback types. Nineteen scripts. Six KPIs. A daily system that actually runs on Monday morning.

Learn More → Access Course
1
The BDC Mindset & Mission
›
2
The 5 Callback Types
›
3
The Callback Formula
›
4
Scripts & Presentation Mastery
›
5
Objections & Closing
›
6
Daily Operations & Workflow
›
7
Metrics & Accountability
›
28 Years of Building What Didn't Exist Yet

Before Facebook. Before Netflix.
We were already broadcasting.

Full story →
1997
CMC Media foundedOnline community and publishing before anyone had a name for it.
2001
CM Crossroads launchesWhat would become the largest online community for software development professionals.
2004
First ALM Expo3-day virtual conference, 2 tracks, 5,000+ attendees. Built entirely on our own platform.
2007
1.2M subscribersCM Crossroads peaks as the largest ALM community in the world.
Today
Hybrid trainingSame mission — meet professionals where they are — applied to modern training programs.
"
We were building the infrastructure for online community and live broadcasting while everyone else was still figuring out what to call it.
CMC Media · Est. 1997

Ready to train your team
the way they actually learn?

Start with BDC Mastery — our flagship hybrid training program for auto repair professionals — or reach out to talk about what your team needs.

Explore Programs → Get in Touch